Moët Hennessy and their “green” champagne
Many know about Moët Hennessy as one of the most luxurious wine and spirits producers in the world as part of the LVMH group, but few know that they are raising the bar of sustainable production in the entire sector. Moët Hennessy has reached new-time green standards in their production process. They have been able to decrease water consumption from 4.5 litres per bottle of Champagne to 3 litres, decrease bottle weight by 50 per bottle with no impact on its integrity and invest in high environmental quality buildings. Additionally, they are currently planning to stop using herbicides in their Champagne vineyards and to capture and store CO2 from fermentation. These efforts have been crucial to improving MH’s perception, putting it on the radar of the environmentally-conscious luxury brands that are de facto moving towards a greener mindset year after year. The luxury-sustainability pairing has always been controversial since it was for long thought that one was excluding the other...
